NEW YORK–()–AOL today launched AOL On, a platform of AOL’s complete video offerings and a curated video hub for consumers that offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 million US consumers*. The launch of the AOL On Network brings AOL’s entire video offering under one umbrella that delivers premium content at significant scale within desired audience segments. Recognizing the increasing trend toward multi-screen consumption, all of the videos from AOL can be seen across four screens – desktop, tablet, mobile devices and connected TV devices. The launch of the AOL On Network was announced at AOL’s 2012 Digital Content NewFront, where more than 450 brand advertisers, marketers, agencies and digital and TV media buyers came together to see AOL’s new slate of video programming, meet original programming producers and casts, and experience the power and reach of the AOL brand.
“AOL is a brand company. We offer innovative platforms like the AOL On Network, along with vibrant and engaging video content that we know people are flocking to the Web to consume at an unprecedented velocity”
At the center of the consumer experience is the AOL On video hub (http://on.aol.com), a premier destination for consumers to discover all the videos they should be watching. AOL On offers a true point of view, curating the best videos including news, lifestyle and entertainment. AOL On will surface the most relevant videos in real-time from a library of over 320,000 high quality, short-form videos created by more than 1,000 premier publishers and AOL. The voice of AOL On will be expressed through highly curated shows, channels and video playlists integrating a range of programming, from AOL original products to partner content. High profile celebrities like Nina Garcia, Rachel Roy, Heidi Klum, Adrian Grenier, Erin Fetherston, Marc Forgione, Sam Talbot and Christine Vachon have already signed on to curate AOL On playlists and share their passions and unique perspectives with audiences.
“AOL is a brand company. We offer innovative platforms like the AOL On Network, along with vibrant and engaging video content that we know people are flocking to the Web to consume at an unprecedented velocity,” said Tim Armstrong, Chairman and CEO, AOL. “With the launch of AOL On we are bringing people closer to the things that matter, while helping them discover and share the stories and information that color their lives.”
On Every Topic, On Every Screen:
The AOL On Network is comprised of the former AOL Video, goviral, StudioNow and AOL HD brands. According to eMarketer, U.S. online video spend is projected to reach $7 billion in 2015**. The AOL On Network is well positioned in North America to capture advertising through deep brand integration in the video experience, and sponsored content via pre-roll of channels and individual playlists across categories.
“AOL On goes beyond the traditional online video experience and delivers premium, curated video in the right context at the right time – be it on your desktop, tablet, smart phone or connected TV devices,” said Ran Harnevo, Senior Vice President, Video, AOL On. “Consumers need a