LAS VEGAS–(BUSINESS WIRE)–Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, and networked and server-based systems for the global gaming industry, today announced an enterprise-wide agreement with the world’s largest casino entertainment company, Caesars Entertainment, to implement iVIEW Display Manager™ (DM) player-user-interfaces across their casino operations.
“Bally Technologies has been a trusted systems provider to Caesars Entertainment for a long time, and we are looking forward to deploying Bally’s new system offerings”
The initial implementation has been successfully completed at Caesars’ Horseshoe property in Hammond, Indiana. An expansion of iVIEW DM at this site, as well as implementation at other Caesars Entertainment properties, will follow on suitable gaming devices across multiple gaming manufacturers.
iVIEW DM will enable Caesars Entertainment to provide players with an enhanced player experience at the gaming machines, using a dynamic picture-in-picture-style on the gaming device main screen that does not interrupt game play.
“Bally Technologies has been a trusted systems provider to Caesars Entertainment for a long time, and we are looking forward to deploying Bally’s new system offerings,” said Melissa Price, Vice President of Gaming for Caesars Entertainment. “iVIEW DM is a creative solution that works on existing slot games and floor networks.”
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“It is gratifying and quite an honor to see the world’s largest casino operator embrace our award-winning iVIEW DM technology that drives revenue, streamlines operations, and most of all, dramatically changes the experience for the slot player,” said Richard M. Haddrill, Chief Executive Officer of Bally Technologies, Inc. “iVIEW DM’s backward and forward-compatible technology, designed to work on any manufacturer’s gaming devices with a touchscreen, has the capability to evolve the slot machine into a self-service marketing ‘kiosk’.”
About Caesars Entertainment Corporation
Caesars Entertainment Corporation is the world’s largest casino-entertainment company. Since its beginning in Reno, Nevada, more than 73 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit www.ballytech.com.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –