LAS VEGAS–(Bally Technologies, Inc. (NYSE:BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, today announced that its first iGaming platform is now live and powering a free-play poker website in partnership with Golden Nugget casinos in Las Vegas and Atlantic City, N.J.)–
“We believe that online gaming is inevitable in the United States, and that our free-play site will enable the Golden Nugget to be well positioned to compete when U.S. laws allow for online gaming.”
The website, which can be accessed by visiting goldennuggetpoker.com, is one of the first free-play poker sites in the United States driven by a licensed gaming manufacturer.
“This is a very monumental time for the Golden Nugget as we launch a play-for-free site and introduce our loyal patrons to a new way to enjoy gaming entertainment when they can’t be on property,” said Golden Nugget Chairman and Owner Tilman J. Fertitta. “We believe that online gaming is inevitable in the United States, and that our free-play site will enable the Golden Nugget to be well positioned to compete when U.S. laws allow for online gaming.”
“We’re thrilled to partner with the Golden Nugget as they leverage their free-play site to attract new players and drive existing players back to their land-based casinos,” said Richard Haddrill, Bally Technologies’ Chief Executive Officer. “This partnership will demonstrate the advantages of having an open iGaming platform, which allows for best-in-class content.”
The progression of Bally’s iGaming platform in the coming months will enable the Golden Nugget to have an integrated solution within their Bally mobile, online, and traditional system offerings. A “single view of the player” will be realized as Golden Nugget patrons utilize various gaming devices across multiple distribution channels.
Nevada and New Jersey are two of the leading jurisdictions exploring legalized online gaming. Bally Technologies’ proprietary iGaming platform is able to provide free play across the globe – and it will also provide online gaming where legal.
Bally Technologies’ iGaming platform offers casino operators a number of benefits. The platform is open, which enables operators to choose from best-of-breed content from a multitude of providers. The Company’s iGaming platform is also designed for mobile integration and is ready to accommodate online wagering beyond poker, such as casino table games, video slots, and sports betting.
“The integration to Bally’s CMP™ player-tracking system and Elite Bonusing Suite™ will enable casino operators to track and bonus players seamlessly through the traditional and virtual casino environments,” said John Connelly, Vice President of Business Development at Bally Technologies. “We are licensed as a gaming manufacturer in hundreds of jurisdictions around the world and will work with casinos to provide one view of their patrons across online, mobile, and traditional platforms.”
Bally Technologies received the first online gaming license in the United States last week when the Nevada Gaming Commission awarded Bally an interactive gaming supplier license.
About Golden Nugget
Mr. Fertitta, through various wholly-owned affiliates, operates three (3) Golden Nugget Hotels and Casinos which are located in Las Vegas and Laughlin, Nevada and Atlantic City, New Jersey.
Las Vegas – Winner of the AAA Four Diamond Award consecutively since 1977, the Golden Nugget Las Vegas is the most luxurious resort on the Fremont Street Experience, and consistently receives critical acclaim for exceeding customer expectations. The Golden Nugget Las Vegas now offers more than 2,400 deluxe guestrooms and suites; a high-energy casino featuring the most popular slot and video poker machines, table games, race and sports book, and poker room; nightly entertainment with master impressionist and comedian Gordie Brown; world-class restaurants such as Grotto Italian Ristorante and Vic & Anthony’s Steakhouse; a luxury spa and salon; and The Tank (rated one of the world’s top ten pools), a year-round outdoor swimming pool complete with a 200,000-gallon, live shark aquarium and the new H20 poolside lounge.
Atlantic City – The Golden Nugget Atlantic City, located on Frank S. Farley Marina, is a premier resort destination, offering guests more than 700 newly remodeled rooms and suites. The entire property has recently been renovated to take on a fresh, modern look which includes a high-energy casino featuring the most popular slot and video poker machines, table games, a poker room, new bars and lounges, stylish retail offerings, as well as Landry’s signature world-class restaurants such as Chart House, Vic & Anthony’s Steakhouse and Grotto Ristorante. A new world class luxury spa and salon and H20 poolside lounge have been added as well. The Golden Nugget has first-class accommodations, exquisite dining options and fun-filled entertainment venues unlike anything else available in Atlantic City.
Laughlin – An oasis in the desert, the Golden Nugget Laughlin is a hotel-casino located on the banks of the Colorado River, near the Arizona and California borders, in Laughlin, Nevada. The whimsical, tropical-themed resort features top-notch restaurants, comfortable guest rooms and some of the hottest gaming action in Laughlin – all accented with personalized service and hospitality that have earned the hotel and casino many accolades. Guests can bask in a tropical paradise where the intimacy and serenity of the Colorado River region meets the high-energy gaming action of Nevada. The casino features slot and video poker machines, including progressive-play machines; table games, and a complete race and sports book, which is linked to the Golden Nugget Las Vegas for the most up-to-the-minute betting lines. In addition to gaming guests can whet their palate at several signature dining concepts featuring Harlow’s, Joe’s Crab Shack and Saltgrass Steak House before partaking in the energy of the nightclub/lounge.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –