LAS VEGAS–()–With the upcoming unveiling of the HISTORY® Pawn Stars branded video slot game by Bally Technologies, Inc. (NYSE: BYI) in conjunction with G2 Game Design, fans on casino gaming floors will have the opportunity to negotiate and share laughs with their favorite characters from HISTORY’s smash hit television series.
“The biggest names in the pawn business are here to play”
Recognized around the world, HISTORY’s Pawn Stars, Rick Harrison, Corey Harrison, the Old Man, and Chumlee appear in this bonus-rich new game, featured on the ALPHA 2™ Pro Series™ Wheel cabinet. Bally will introduce the game for the first time at the Global Gaming Expo in Las Vegas October 2-4, and the game will start selling in North America in early 2013.
“The biggest names in the pawn business are here to play,” said Jean Venneman, Vice President of Product Management and Licensing for Bally Technologies. “We can’t wait to see the response to a game that captures the best of such a universally loved show, enhances it with the latest bonus features, and offers it to fans and newcomers alike. Pawn Stars’ global popularity is important, too, as we make this game available to our worldwide customer base.”
Viewers have gotten to know the Harrison family-owned pawn business – run by son Rick, grandfather Richard (Old Man), grandson Corey, and Corey’s loveable sidekick Chumlee – on HISTORY, but they’re not alone. Millions of viewers in more than 150 countries enjoy the program, which has been translated into 37 languages and rated as a top cable show in the United States, Europe, and Latin America. The Gold & Silver Pawn Shop, where the show is filmed, has become one of the top tourist destinations in Las Vegas.
“We are excited to see two of the gaming industry’s top names, Bally and G2, create this game in our likeness,” said Rick Harrison, from HISTORY’s Pawn Stars. “Because of the stellar job they’ve done on the Pawn Stars game, we are hoping to gain exposure with an entirely new audience, while staying connected with our current fans.”
Players begin by choosing their favorite character from the four stars: Rick, the Old Man, Corey, or Chumlee. They then enter the world of buying, selling, and negotiating, along the way encountering bonus opportunities that make them feel like they’re in the show. The highlighted Negotiation Bonus invites players to pick an item to buy or sell, then negotiate with the Pawn Stars for credit awards. Free Games, 11 wheel bonus prizes, wilds, pick ’em features, and iDeck interaction make this game a rewarding new way to experience the popular TV series.
Gregg Giuffria, Chief Executive Officer and President of G2 Game Design, said, “It was such an amazing experience working on this project with Bally Technologies. Our entertaining game content, combined with Bally’s sleek Pro Wheel cabinet and the license for the world-famous Pawn Stars brand, equals as much fun and excitement as players can find in any game today.”
The Pawn Stars slot machine license agreement was represented by United Talent Agency and Attorney Darin Frank.
Click here to for a sneak peek of the game, and see Pawn Stars at Bally Technologies’ G2E booth no. 1127.
Recognized around the world, HISTORY's Pawn Stars, Rick Harrison, Corey Harrison, the Old Man, and Chumlee appear in this new game.
Visit Bally’s G2E microsite.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
About G2 Game Design
G2 Game Design is a third-party game design studio founded by Gregg Giuffria. G2 is a full-service independent game-design facility with 41 patents, mathematicians, game designers, graphic designers, sound, branding, and licensing for slots in the casino gaming industry. Learn more by visiting g2gamedesign.com, or call 702-255-7774.
About HISTORY®
HISTORY® is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network’s all-original programming slate, including scripted event programming, features a litany of hits including American Pickers®, American Restoration™, Ax Men™, Ice Road Truckers®, Pawn Stars®, Swamp People® and Top Shot® as well as epic mini-series and specials such as the Emmy® Award-winning Gettysburg, America The Story of Us, Hatfields & McCoys, Vietnam in HD and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY’s Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
Pawn Stars − ©2012 A&E Television Networks, LLC. All rights reserved. Pawn Stars, HISTORY, the “H” and their associated logos are trademarks of A&E Television Networks, LLC. Gold & Silver and its associated logos are trademarks of Gold & Silver Coin Shop, Inc. All rights reserved.