LAS VEGAS–(BUSINESS WIRE)–Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive and mobile applications, and networked systems for the global gaming industry, today announced that it has received three awards for its innovative games and systems products.
“We have so many innovative products on display at the Global Gaming Expo (G2E) this year, and we are delighted that these particular ones have been recognized for their innovation and are among the most exciting customer-driven games, systems, and mobile solutions that we’ll be featuring at our booth”
For the fourth year in a row, Bally received more awards than any other company in the Gaming & Technology Awards.
Global Gaming Business magazine’s 2011 Gaming & Technology Awards:
- Fish’n for Loot™ – First Place for Best Slot Product.
- Bally Technologies’ Mobile Platform – Second Place for Best Customer-Service Technology.
- Service Tracking Manager™ (STM) – Honorable Mention for Best Productivity-Enhancement Technology.
“We have so many innovative products on display at the Global Gaming Expo (G2E) this year, and we are delighted that these particular ones have been recognized for their innovation and are among the most exciting customer-driven games, systems, and mobile solutions that we’ll be featuring at our booth,” said Richard Haddrill, Bally’s Chief Executive Officer. “We have received more than 38 innovation awards over the past three years, thanks to the outstanding team of world-class innovators we’ve assembled. They are simply second-to-none.”
Here’s a summary of the award-winning technology, all of which will be on display in Bally’s 15,300-square-foot G2E exhibit in booth #1127:
Fish’n for Loot, named “Best Slot Product”, introduces amazing arcade-like player interactivity on the iDeck™, the touch-screen deck that has replaced the traditional button deck on many exciting Bally games. Fish’n for Loot takes player excitement to new levels with Bally’s new U-Shoot™ virtual-shooting gallery bonus-game play mechanic in which the player touches the iDeck to create weapons for “shooting” at targets on the main game screens.
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Bally’s Mobile Platform enables casinos to create custom applications running across all devices from one central content manager, enabling casino personnel to create special content and offers and immediately distribute them to targeted customers and potential customers. Operators may alert players 24 hours a day, seven days a week about special offers, even if they are just driving by the property. Operators can target content in countless ways – from age to player’s card level, from the month of customers’ birthdays to how far they are from the property.
Operators input the information directly into the casino-management system, and Bally’s Mobile Platform translates the information to iPhone® app, a native Android® app, a native BlackBerry® app, an iPad® app, and even a mobile website that works across hundreds of devices. From there, operators can track how the patrons who receive the information behave, seeing if they react to offers immediately.
STM is a browser-based dispatch system that interfaces with handheld smart devices such as the iPhone® and iPad® for faster routing of casino-floor personnel to customers. When a service request is generated through the system, such as a machine malfunction or patron pressing the service button, casino personnel closest to the patron are immediately notified, increasing the efficiency of casino operations and customer satisfaction. STM also recently won the top Hospitality Operations Technology (HOT) award for “Employee Productivity and Efficiency.”
Over the past three years, Bally Technologies has won more than 38 awards for product innovation, as well as international awards for customer service and support and for being the most innovative gaming-technology manufacturer.
For more information about the Company’s G2E exhibit and to Experience the Innovation, click here.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, mobile applications, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
