LOS ANGELES–(BUSINESS WIRE)–Today, The Lifeline Program announced the production of a fundraising music video for the Los Angeles Zoo featuring Betty White and International recording artist Luciana. Fans can also enter a contest to meet the star at The Lifeline Program’s Facebook contest homepage. One lucky winner will get the tour of a lifetime: a two-night stay in Los Angeles including airfare, VIP access to the music video shoot, and a meeting with the comedic icon.
“I’m so proud to be part of The Lifeline family and thrilled that we’re involving the Los Angeles Zoo, which I have been working with for 45 years. The animals need all the support we can give them.”
The music video, featuring international sensation Luciana, will include location video at the legendary Los Angeles Zoo, and a portion of the iTunes proceeds from the song and video benefit the zoo. Betty White is excited to spread the word and to help the cause, “I’m so proud to be part of The Lifeline family and thrilled that we’re involving the Los Angeles Zoo, which I have been working with for 45 years. The animals need all the support we can give them.”
Stephen Terrell of The Lifeline Program looks forward to Facebook contest and video shoot, “Betty White embodies everything about the new generation of boomers and seniors—aging with style, grace, energy, and a fantastic sense of humor. Besides putting smiles on everyone’s faces, we hope this music video will help educate baby boomers and seniors about our alternative financial planning option that may be available for them.”
The year 2011 marks the baby boomer generation’s 65th birthday, and this video concept and Facebook contest aims to educate consumers about the financial planning alternative that The Lifeline Program offers.
The shoot will take place August 29 and 30 in Los Angeles and will feature White and Luciana riffing off her latest single “I’m Still Hot” among dancers in a high-fashion and high-energy setting. It’s about seizing the day and enjoying your golden years and retirement; The Lifeline Program helps boomers and seniors do just that by helping them turn their life insurance policy into cash when they really need it.
About The Lifeline Program®
Wm. Page & Associates, Inc., d/b/a The Lifeline Program operates under a mission and philosophy which has remained consistent since the company’s founding in 1989. Our mission:
“To manage financial transactions that are beneficial to both policy sellers and investors, help individuals facing life-changing illnesses and promote intelligent industry regulation.”
Since 1989, The Lifeline Program® has been at the leading edge of the growing life settlement industry. Founded in Cleveland, Ohio in 1989, The Lifeline Program began with a very simple mission: to assist terminally ill patients. Through a transaction called a viatical settlement, the company helped terminally ill patients (most suffered from AIDS) sell their life insurance policies for immediate cash. The transactions were classic win-win situations. The terminally ill patients received money to pay medical bills and were able to live out their lives with dignity. In addition, the company’s employees knew that every day they helped someone improve their life.
In the mid-1990s as AIDS drugs improved, The Lifeline Program reinvented itself as a life settlement company for individuals with mainstream ailments such as cancer and heart disease. At the same time, the company led efforts nationwide to promote and create intelligent industry regulation, most notably legislation that created licensing requirements around the country.
In recent years, the company has focused its efforts on the growing life settlement industry, sometimes referred to as senior settlements. With financial security in retirement at the top of Baby Boomer’s concerns, The Lifeline Program can act as a ‘golden parachute’ when retirement savings and other financial plans don’t turn out as expected.