LOS ANGELES–()–Actor, singer and producer David Hasselhoff, the beloved pop culture icon known to audiences around the globe as “The Hoff,” is now taking on an irresistible new role – and a new name, “Mr. Lean.” Introducing the newest LEAN POCKETS® Pretzel Bread Sandwiches, Hasselhoff stars in a novel digital campaign, transforming himself into Mr. Lean, the funny, quirky best friend every woman secretly wishes she had.
“Since he actually enjoys eating LEAN POCKETS, David brings the perfect combination of authenticity and humor to this campaign.”
Gunther “Mr. Lean” Hasselhoff made his worldwide debut on YouTube on June 11, and by the next day, generated more than one million online views, followed by an exclusive interview on the nationally syndicated program “Extra.” Today, Hasselhoff kicks off a national media campaign for LEAN POCKETS to talk about what fans can expect from Mr. Lean and what made this role so irresistible to “The Hoff.”
“LEAN POCKETS created this very silly German character who is just having fun, telling people to eat good food, and making people happy,” said Hasselhoff, “but before I signed on to play Mr. Lean, I had to taste the product first, and you know what, they’re really good!”
The new LEAN POCKETS Pretzel Bread Sandwiches are now available in a new, delicious Spinach and Three Cheese variety and Mesquite BBQ Recipe Chicken. At 370 calories or less, LEAN POCKETS are a delicious and nutritious way to eat. As the biggest (and silliest) advocate of LEAN POCKETS, Mr. Lean helps women make the right choices about everything from food to fitness to fashion, and can make her laugh at the same time. Mr. Lean always makes the right decision, and with his campy Bavarian accent and unique sense of style, taking his advice is painlessly fun, and never a chore. Now, thanks to the wonders of digital technology and the talents of Hasselhoff, Mr. Lean is sharing his expertise — and his LEAN POCKETS Pretzel Bread Sandwiches — with fans everywhere.
“David Hasselhoff has brought a lot of humor to the role of Mr. Lean, and as Mr. Lean, he’s been a fun surprise for women who adore him as a pop culture icon,” said Roz O’Hearn, spokesperson for Nestlé and its LEAN POCKETS brand. “Since he actually enjoys eating LEAN POCKETS, David brings the perfect combination of authenticity and humor to this campaign.”
For a taste of the Mr. Lean campaign, visit www.Facebook.com/LeanPockets. Facebook fans can also forward vignettes of Mr. Lean to their friends in need of an intervention. The series of vignettes offer a deeper look into Mr. Lean and give fun scenarios to friends in need of advice and a little humor. For a taste of the LEAN POCKETS Pretzel Bread Sandwiches, visit your local grocery store.
About LEAN POCKETS®
LEAN POCKETS are what happen when you combine wholesome ingredients and great flavors into a smart, yummy portable sandwich. How can anyone resist melty, gooey cheese, and less than 370 calories and 9 grams of fat per serving? It’s impossible to make the wrong choice with LEAN POCKETS, and with Pretzel Bread Sandwiches there are now more choices than ever. The new sandwiches come in two new flavors: Spinach and Three Cheese variety and Mesquite BBQ Recipe Chicken, and the brand’s returning favorites include Grilled Chicken Jalapeño Cheddar, Roasted Turkey with Bacon & Reduced Fat Cheese, and Grilled Chicken with Honey Mustard. And if delicious taste isn’t incentive enough to make the right choice, Mr. Lean will be there to help.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit NestleUSA.com or NestleNewsroom.com.