NEW YORK–(BUSINESS WIRE)–Emmy Award-winning actor, Jeremy Piven, unveiled Team Hot Wheels at the New York Toy Fair today. As part of its new brand campaign launching in 2011, Hot Wheels® aims to capture the world’s attention and deliver thrilling vehicle experiences to guys of all ages. At the center of this campaign is Team Hot Wheels™ — a real-life crew of over-the-top professional drivers who perform outrageous live stunts.
Prior to the press event, Piven starred in “The Fifth Racer” video produced by Funny or Die (which debuted on February 10th) teasing the concept of this team of mystery drivers. Throughout the year, fans will get to know Team Hot Wheels™ through a series of amazing live stunts and online viral content.
Jeremy Piven, along with Simon Waldron, Vice President of Hot Wheels Marketing, unveiled Team Hot Wheels at the New York Toy Fair today
More information about Team Hot Wheels™ can be found online at Facebook, www.facebook.com/HotWheels, and Twitter, www.twitter.com/HotWheelsOnline.
MAT-W
