SAN JOSE, Calif.–()–Mexican Heritage Corporation:
The Mexican Heritage Corporation, a non-profit community-based content company, today released a music video Op-Ed through its online portal, www.vivafest.org, and social media, in response to recent anti-Latino legislation enacted in the state of Alabama. The Op-Ed anchors a national “Start the Truth” campaign designed to balance the national conversation about Latinos. “Start the Truth” is the latest expression of arts advocacy by the Silicon Valley Latino organization, and combines new media with music and historic photographs to comment on the Alabama situation.
“Recent legislation passed in Arizona and now Alabama targets Latinos, and Latino arts and education providers such as MHC. Copycat legislation has been introduced in over twenty states, including California. As an organization dedicated to creating and distributing content to celebrate our heritage and bring Latino children out of poverty, we have a dog in this fight. We’ll counter discrimination which places children and youth at risk and use the tools provided under the Constitution to reveal the common ground this racist legislation seeks to destroy,” stated Marcela Davison Aviles, MHC CEO and Executive Producer of ¡VivaFest!, a curated multi-disciplinary festival celebrating Latino heritage of the United States.
The Op-Ed uses editorial montage of historical research and news photos with the iconic music of the American south, and was produced by an all-Latino team of creative and post-production staff including video editor Sally Perez, Milagro Marketing LLC and Ms. Davison Aviles. The video is available on Vivafest.org, along with an arts advocacy tool kit with information and links to other non-profits and to legislators.
About ¡VivaFest! and Mexican Heritage: With a mission to affirm, celebrate and preserve the rich cultural heritage of the Mexican American community and showcase multicultural arts within the region and nationally, MHC is a developer, producer and distributor of community-based content online and in traditional broadcast platforms. MHC also provides music and dance education programs and presents and produces a vibrant array of multi-disciplinary arts programs in theatre, dance, and in the visual arts through ¡VivaFest!, a curated multi-disciplinary festival celebrating the Latino heritage of the United States. To learn more visit http://www.vivafest.org and www.mhcviva.org.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50083897&lang=en