MADRID & TEL AVIV, Israel–(BUSINESS WIRE)–mgMEDIA, developers of multi-device digital content distribution platform Open4Content, and Jinni, the innovators of the only taste-and-mood based discovery engine for movies and TV shows, today announced a new strategic partnership to deliver a fun, intuitive and highly accurate Jinni semantic discovery experience to Open4Content customers worldwide. The Jinni discovery engine will be built into the core of mgMEDIA’s Over-the-top delivery platform, Open4Content and available to all their customers. Online entertainment users will enjoy finding and viewing high-quality entertainment that suits their personal tastes and moods on connected devices anytime, anywhere.
“mgMEDIA is leading the evolution to universal digital entertainment access, and we’re happy to power the user interface on the Open4Content ‘four screens’ platform to deliver a fun, intuitive discovery experience to European and world market thanks to our multilingual engine”
“The ability to offer customers a customized experience while watching OTT video will make the difference, and Jinni is the clear choice for a video discovery partner to enhance the user experience on our four screen platform Open4Content,” said Jeronimo Macanas, CEO of mgMEDIA. “We strive to provide the very best, most complete multi-device digital distribution solution and are excited to offer a Jinni powered guide to give users the best possible content selection experience. The Jinni partnership is part of our strategy to lead the OTT solutions market with innovation and strategic partnership giving us strong advantages over our competitors.”
“mgMEDIA is leading the evolution to universal digital entertainment access, and we’re happy to power the user interface on the Open4Content ‘four screens’ platform to deliver a fun, intuitive discovery experience to European and world market thanks to our multilingual engine,” said Yosi Glick, CEO and Co-founder of Jinni. “mgMEDIA now has another strategic advantage over other players by giving users the most personalized and accurate discovery experience possible on their favorite devices.” Jinni´s unique holistic approach to entertainment discovery integrates semantic search, personalized recommendations, and mood-based discovery features for a fun, intuitive way to find movies and TV shows over premium content catalogs available through mgMEDIA´s content partnerships.
The mgMEDIA-Jinni partnership joins together leading innovators in entertainment content delivery and discovery.
About mgMEDIA & Open4Content
mgMEDIA is a company devoted to technology for digital content multi-device distribution. The Open4Content four screen platform is the company’s focal product, offered in a SaaS (Software as a Service) model as house brand customizable for the digital distribution of premium content. It also provides TV APPs development services and strategic consultancy in the field of digital content distribution for Internet-connected devices. mgMEDIA is headquartered in Madrid, Spain and has offices in San Francisco, California.
For further information please visit www.microgenesismedia.com.
About Jinni Media, Ltd
Jinni is the first and only taste-and-mood based engine powering video discovery. Using content genetics and nuanced understanding of user tastes, the Jinni engine powers a uniquely intuitive, personalized experience that increases content consumption and reduces churn. The Jinni service is powered by the Entertainment Genome, containing thousands of genes that are assigned to each title to describe mood, style, plot, setting and more – a rich alternative to the usual genre language. New titles are automatically indexed via analysis of user reviews and synopses, using a proprietary Natural Language Processing solution.
Jinni’s content discovery solution was voted “Best Product Idea” at CableLabs last year. Jinni is a Webby Awards honoree, a Red Herring 100 Europe winner, an OnHollywood 100 winner, a SXSW Web Awards nominee, a TechCrunch Europas nominee and was selected as the best movie recommendation engine by CNET and Lifehacker. To see our award winning engine at work, visit www.jinni.com.

