LONDON, Feb. 14, 2011 - TKGB, a ground-breaking media company producing digital print and film designed exclusively for web platforms and mobile devices such as the iPhone, iPad and others, launched today to produce customised, original content for corporate brand clients. The company will be headed by journalist, PR executive and media industry veteran David Noble.
"TKGB aims to create tremendous momentum as a premier source for high quality, original digital content," said David Noble, CEO of TKGB Limited. "The TKGB offering means we can now leverage the power of highly targeted readership needs so that corporate and other clients effectively engage with specific audiences with high quality journalistic content crafted for our mobile, webbed world."
Since leaving print and broadcast journalism in the early 1980s, Noble has created custom media for dozens of companies, from Volvo to Electrolux to ABB to Renault. The start of this new company builds on momentum from Swedish partner Tidningskompaniet, which went live some 20 years ago. Today Tidningskompaniet is the acknowledged mover and shaker in the custom digital publishing arena in the Nordic markets.
Noble will oversee the custom content development team for TKGB, which includes the dynamic young digital media producer Alex Marshall together with other specialists in relationship marketing, sponsorship and commercials.
David Noble
For each custom digital publication, TKGB will partner with select corporate and other clients to integrate ads, editorial and sponsor sections as well as the high-quality original content provided by TKGB's award-winning editorial team. Noble has spent the last five years working with Tidningskompaniet developing and publishing a broad spectrum of international custom magazines.
"TKGB is built around a proven publishing formula that creates quality content to meet the specific needs and interests of a specialised audience," said Noble. "I look forward to helping our clients provide readers with a highly customised and targeted experience that is not available elsewhere today, even on the digital platform."
TKGB is launching with clients such as Intrum Justitia, a leading pan-European credit management group, the British Junior Golf Tour and Volvo Trucks.
About TKGB
TKGB Limited is a UK bureau for custom publishing geared to provide readers with digital publications for external and internal audiences, developed specifically for the web and mobile devices. Using high-quality editorial and rich multimedia capabilities, TKGB develop and produce content for client media channels, from internal and external print and digital magazines and customer magazines to online video and digital newsletters. TKGB provides clients with editorial specialists producing integrated content for digital media.
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