LONDON–(BUSINESS WIRE)–AOL Europe, part of AOL Inc. (NYSE: AOL), today announced that it has acquired the video distribution network goviral. goviral distribute branded video content across the Internet for some of the world’s largest and most esteemed brands, media agencies, creative agencies, and content producers. The transaction will further strengthen AOL’s video offerings in Europe and ultimately North America and will deliver further scale, placing it in pole position to expand its reach internationally, engage new highly targeted consumer audiences and serve its advertising partners. AOL Inc. has completed the purchase of goviral A/S (“goviral”) for $74.1 million. In addition, $22.6 million of consideration will be deferred and paid over two years following completion. goviral is set to join other strategic acquisitions made by AOL in 2010 including StudioNow, 5min Media, TechCrunch, Thing Labs, Pictela and most recently, about.me.
“Video is core to AOL’s consumer programming strategy and goviral has created an incredibly compelling platform that delivers highly measureable and cost effective solutions to publishers and advertisers”
“Video is core to AOL’s consumer programming strategy and goviral has created an incredibly compelling platform that delivers highly measureable and cost effective solutions to publishers and advertisers,” said Kate Burns, SVP, AOL Europe. “We believe that goviral offers a unique proposition in today’s market, and allows us to match our ambition for premium content creation and engaging advertising, with highly targeted distribution at scale. We look forward to welcoming this truly talented and innovative team.”
goviral will retain its offices in the UK, Germany, France, Denmark, Sweden and Spain – and further global expansion is planned. goviral’s current video content distribution network includes more than 18,000 publishers1 across 24 verticals, allowing its clients to reach well over 350 million2 global Internet users and generate more than 60 million video views monthly.3 Specialising in the distribution of viewer-activated videos it has delivered unique campaigns for some of the world’s most progressive a