NEW YORK–(BUSINESS WIRE)–PEOPLE.com celebrates Sexiest Man Alive 2011 with “Funny is the New Sexy,” a campaign launching today on PEOPLE’s Facebook page featuring television’s hottest comedy stars.
“This year we want to give those fans access to Sexiest Man Alive in a way they never have before. We went after four of TV’s funniest personalities, and they delivered hilarious, sexy, and original videos exclusively for our Facebook fans.”
TV funny guys Joel McHale (NBC/Community, E!/The Soup), Ty Burrell (ABC/Modern Family), Seth MacFarlane (FOX/Family Guy), and Kevin Hart (Guest star, ABC/Modern Family) created exclusive videos “sexifying” everyday tasks in their own unique laugh-out-loud manner, proving that in 2011, funny IS the new sexy.
Beginning today and running while PEOPLE’s Sexiest Man Alive issue is on newsstands (Nov. 18 – Dec. 1), fans are invited to view the videos by visiting PEOPLE’s Facebook page where they can “like” and comment on their favorite videos.
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“Our fans have made PEOPLE the No. 1 celebrity magazine brand on Facebook,” said Janice Morris, Managing Editor, PEOPLE Digital. “This year we want to give those fans access to Sexiest Man Alive in a way they never have before. We went after four of TV’s funniest personalities, and they delivered hilarious, sexy, and original videos exclusively for our Facebook fans.”
To check out the videos (hint: there’s one amazing coffee scene!), visit People.com/funnyisthenewsexy to “like” and comment on your favorites.
About PEOPLE Digital
PEOPLE Digital is the ultimate celebrity experience online. More than 13 million unique users agree, returning each month—sometimes, several times a day—adding up to more than one billion monthly page views. As a counterpart to PEOPLE magazine, PEOPLE Digital includes leading celebrity news breaker PEOPLE.com, the No. 1 celebrity magazine website; PEOPLE mobile editions, read by more than 2.5 million users each month; and social media extensions, which nearly 5 million fans follow every day.
Addictive and authoritative, PEOPLE.com is powered by an extensive team of print and web-dedicated editors, writers and reporters across the globe and provides an unrivaled 360-degree look at star lives via several channels—the A-Z celebrity bio database, News, Photos, Moms & Babies, Pets, TV Watch, Video and StyleWatch. In addition to breaking news, PEOPLE.com features a dynamic mix of striking photos, videos, interactive tools, live blogs, unparalleled Hollywood access, and a commitment to accurate and fair reporting. For more, go to www.people.com.
