SAN FRANCISCO–(BUSINESS WIRE)–Premier Retail Networks, Inc. (PRN), a global leader in digital place-based media services, and Revision3, a leading Internet television network, today announced the debut of “Game Room” hosted by popular Internet personality and GeekBeat.TV host Cali Lewis. Developed by PRN and produced by Revision3, this original co-production now playing in major retail outlets presents the history and evolution of video gaming with a fun and informative approach.
“At Revision3, we’re all about an ‘anywhere, any device’ strategy for all our content”
An advertiser-sponsored series of :60 segments, “Game Room” explores various aspects of video gaming while leveraging Lewis’s infectious enthusiasm and passion for the sector. The first in a series of advertiser-sponsored original productions PRN is introducing this year, “Game Room” is airing on PRN’s HDTV Network.
“I love helping people understand and embrace technology; it’s what I do every day on GeekBeat.TV,” said Lewis, who also reaches more than 125,000 Twitter followers. “I’m thrilled to be working with PRN to showcase video games in easy-to-consume, bite-sized videos that help generate interest in this exciting category.”
“This co-production follows our development strategy to work with the best editorial experts in each category, combined with our unique and extensive knowledge of digital place-based media,” said Anne White, PRN SVP of Content Strategy and Creative. “‘Game Room’ demonstrates how we develop relevant original content that hits the mark for consumers, retailers, marketers and advertisers. We will be introducing many more original content properties this year.”
http://www.revision3.com
“At Revision3, we’re all about an ‘anywhere, any device’ strategy for all our content,” said Ryan Vance, Revision3 vice president of programming and production. “We’re happy to be producing a custom show for PRN’s network of retail outlets and to be bringing our tech expertise to an electronics department near you!”
About Revision3
Revision3 is the television network for the Internet generation, creating and producing original episodic community-driven programs. The viewing audience is made up of hyper-connected, passionate, committed fans who want to watch shows about technology, modern culture, video games, entertainment, music and comedy that entertain and educate. The company was founded in 2005 by technology visionaries Kevin Rose, Jay Adelson and David Prager and is now led by Internet TV pioneer Jim Louderback. Revision3’s programs can be found everywhere from Revision3.com to a wide range of platforms, including iTunes, YouTube, Dailymotion, Metacafe, TIVO, and many others. Shows can be watched on any device, from a cell phone to an iPod to a computer or a TV.
About Premier Retail Networks, Inc.
Premier Retail Networks, Inc. (PRN) provides digital place-based media services that enable retailers and marketers to reach consumers in more than 8,500 locations in the U.S. and Mexico. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN’s retail customers include Acme Markets, Albertsons, Associated Food Stores, BJ’s Wholesale Club, Costco, Jewel-Osco, Meijer, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, Target, Walmart Stores and Walmart Mexico. Through advertising sales relationships with Retail Entertainment Design and indoorDIRECT, PRN also represents the in-venue networks located in Fred Meyer and Fry’s Marketplace retail stores, and in a number of leading quick service restaurants. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers.
