YUDU Media unveil the first iPad subscriptions solution today, the only real solution available to publishers looking to sell multiple time-sensitive titles.
The success and popularity of the iPad has spurred publishers from all over the world to adopt the medium, despite Apple’s 30% commission charge. However, the strict Apple controls and long approval process has meant many large publishers have been struggling to find the right sales model, especially those with time-sensitive publications such as daily or weekly titles.
Today, ePublishing specialists YUDU Media unveil a demo video of their new iPad subscriptions feature. The new feature gives YUDU iPad app customers the option of selling packages of multiple titles from within their Apps, allowing their readers to subscribe in advance for a chosen period of time. Publishers can choose the packages that they wish to offer such as 1, 3, 6 and 12 months.
If readers wish to purchase a new iPad edition on the day of publishing, they can now do so by taking out a subscription. Thereafter the subscriber can access any publication that is pushed to the App until their period of access expires. The YUDU solution also allows publishers to add subscribers from other subscription systems and gives publishers the opportunity to bundle iPad and print subscriptions.
YUDU Media logo
In addition to the unique subscriptions development, the video also unveils other new features and enhancements to improve the user experience, including push notifications, video triggers and thumbnail navigation.
Richard Stephenson, CEO of YUDU says: “We’ve devised a solution that will enable publishers to sell subscriptions for the iPad, iPhone and iPod, an enormous breakthrough in mobile publishing that will help to make iPad sales a viable revenue growth strategy.”
About YUDU Media
YUDU Media is the UK market leader in digital publishing for the web, iPad and iPhone. Its technology allows for the creation of interactive digital magazines, books, newspapers and catalogues.
YUDU offers advanced professional publishing with YUDU Pro (http://www.yudupro.com/) and free publishing at YUDU.com (http://www.yudu.com/), the eLibrary and content marketplace that also allows publishers to promote, share and sell their publications with the world.
Based in London, Lancashire (UK) and Boston (US), the company’s website YUDU.com is in the top eight thousand global websites.
